By using the categorisation above I am able to
truthfully assign attributes to my type and layout
that will reflect the way in which the audience read.
Rather than try and change the way people read, I want
to acknowledge that people read differenttley and
accomodate this through one grid.
HOW DO I DO THIS USING ONLY TYPE?
Visual reader:
Laconic reader:
Acute reader:
Qubik.
Heavy body copy in small columns look
challenging yet manageable.
