Wednesday, 21 March 2012

STOCK + INK / / Relationship

Colour Stock and Colour Ink!

I enjoy this highly.  
TEAM have done it again, showcasing high quality print and colour processes.  A joy to look at- if only I could get a copy and touch it / / have a sniff.  White ink has been digitally printed onto the stock- something that is becoming more and more common nowadays, and I haven;t got bored of it yet.
Further emphasises the importance of the relationship between the printer, the designer in relation to the medium used: ink + stock.  This relates entirely to our concept because it is designed with the same target audience in mind, and combines the same elements we will be combining.  Really inspiring and relevant to our project.  Essentially design for designers / / showing off - but this is has thought behind it.  In this instance, you have to get the designer interested in the product you are selling over the end viewer.  Make the promotion appeal to the audience (designers / / graphic designers) / / this then means that the designers / / printers will work with this promotion in mind / / put it forward to the client before other companies / / designed / / printed / / distributed.  - reaches end viewer. 
Team digital printing guide
The new Team digital printing guide, designed by Design Project combines our high quality digital print with a whole range of our in-house production processes. Advance demand has been extremely high, so request a copy now to make sure you don’t miss out on the highly unusual printed piece.
Printed on a range of substrates, including white gloss, grey uncoated and repositionable transparent film, the piece explores the new tactile possibilities that high-quality digital print can offer. It demonstrates process by using both full colour and digital white ink combined with foiling and duplexed stocks. The brochure is mailed in a personalised handmade printed envelope.
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A tactic we will have to follow.  The designer and printer clearly have much more control over stock (Fedrigoni) choice so we need to design with them in mind for our project.

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