"A toast to Crouwel." Experimental Jetset

Experimental Jetset are an independent graphic design studio 
based in Amsterdam, consisting of Marieke Stolk, Danny van den 
Dungen and Erwin Brinkers. A lot of their work is completed 
collaboratively, with a focus on printed matter.  They describe 
graphic design as "turning language into objects". 




Printed speechA7-sized booklet


'Near the end of 2008, we were invited by The Wolfsonian, a museum located in Miami, to attend a dinner that would be held on the occasion of two related events: Wim Crouwel's 80th birthday, and the opening of 'Gridnik', an exhibition that would take place between December 5, 2008, and March 10, 2009. Subtitled 'Wim Crouwel and Modern Typography', 'Gridnik' was an exhibition featuring work by Crouwel, combined with pieces drawn from the Wolfsonian collection.'
Source

The whole idea of looking at pamphlets and layout is to 
gain an understanding of what exactly communicates effectively 
when it comes to small format / multiple page designs.  


'The booklet was actually just a single sheet of A4, printed on one side, and folded into an A7-sized booklet of 8 pages. It's actually a really interesting way of folding: you make a slit in the middle of a single sheet, and then just fold the sheet a couple of times, until a small booklet appears. Shown below the unfolded sheet, front- and backside. (As you see, we used paper with a silver backside). The red line indicates where the slit should be placed.'


This is essentially a 'hot dog fold' that we looked at for
leeds book fair last year.  Worth trying this format as an
addition to the range for my product.  The only problem 
I can forsee is that the amount of information against 
the amount of white space may mean that I will have to 
use an extremely small typeface that will reduce readability.




Have a go.




Chaumont (((O))) Lecture




'The small booklet contained 9 small texts, each text accompanying one track. The booklet also contained a short afterword ('About this lecture'), in which we explained the theme of the lecture (mainly revolving around the subject of the sun in pop music).
The publication consisted of a yellow sheet of paper (360 x 240 mm), printed on both sides, and folded to a square of 120 x 120 mm. This square folder was then put into a blue standard CD envelope. The round window in the blue envelope showed the yellow content, looking like a sun in the sky, underling the theme of the lecture. The complete package is shown above. The booklet, in its unfolded form, is shown at the very bottom of this column.'

A format to note when i'm proposing an audio / / kinetic 
type CD to accompany the zine and poster in one pack.
Could possibly add track listings and words to the poem 
in an ordered fashion without tone, pace and intonation 
included.  I need to start thinking about how type works
in relation to folds within the stock. 




Matters of Speech

May 2006

Lecture (reading/listening session)
Bold Italic 2006, Ghent

Thinking about manners of speech, we decided to come up with a lecture called 'Matters of Speech'. In short, we compiled a list of 13 songs, all dealing with different manners of speech. We wrote short texts about these songs, and turned these texts into a simple publication, basically an A2-sized sheet folded to an A4-sized booklet.

More considerations of format: size.  When looking at 
this lecture, a large format document makes sense.  In 
context of the environment, it is more likely that the 
will sit and take their time over reading it.  This means 
that more information can be crammed onto it.  Given the
type of audience and the context they are in they will 
have the patience to read the information and will also
treasure the booklet moreso.  


My audience are similar to this in the sense that they 
are already interested in poetry so will treasure the 
booklet more and will also have the patience to read 
through it- this means that I can push the format as far 
as it will go, giving me more freedom to design some-
thing WACKY.  Perhaps.  Maybe.