Communication is a Virus, Flash mob research.

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Wikipedia definition for "Flash Mob"
A flash mob (or flashmob)[1] is a term coined in 2003 to denote a group of people who assemble suddenly in a public place, perform an unusual and sometimes seemingly pointless act for a brief time, then disperse, often for the purposes of entertainment and/or satire.[2][3] Flash mobs are organized via telecommunications, social media, or viral emails.[4][5][6][7][8][9] The term is generally not applied to events and performances organized for the purposes of politics (such as protests), commercial advertisement, publicity stunts, that involve public relation firms, or paid professionals.[6][10][11]


The first flash mob
The first flash mob was created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper's Magazine.[6][9] The first attempt was unsuccessful after the targeted retail store was tipped off about the plan for people to gather.[12] Wasik avoided such problems during the second flash mob, which occurred on June 3, 2003 at Macy's department store, by sending participants to preliminary staging areas – in four prearranged Manhattan bars – where they received further instructions about the ultimate event and location just before the event began.[13]
More than 100 people converged upon the ninth floor rug department of the store, gathering around an expensive rug. Anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of New York, that they were shopping for a "love rug", and that they made all their purchase decisions as a group.[14] Subsequently, 200 people flooded the lobby and mezzanine of the Hyatt hotel in synchronized applause for about 15 seconds, and a shoe boutique in SoHo was invaded by participants pretending to be tourists on a bus trip.[9]
Wasik claimed that he created flash mobs as a social experiment designed to poke fun at hipsters and to highlight the cultural atmosphere of conformity and of wanting to be an insider or part of "the next big thing".[9] The Vancouver Sun wrote, "It may have backfired on him... [Wasik] may instead have ended up giving conformity a vehicle that allowed it to appear nonconforming."[15] In another interview he said "the mobs started as a kind of playful social experiment meant to encourage spontaneity and big gatherings to temporarily take over commercial and public areas simply to show that they could".[16]


Silent disco
Another example of a well known flash mob was the April 2006 silent disco in London. At various London Underground stations, people gathered with their portable music devices, and at a set time began dancing to their music.[30] It was reported that more than 4,000 people participated at London Victoria station.[31] This had an impact on the regular service of the system enough for the city's police to begin crowd control and slowly clear people.[32] Though no one was arrested, it was reported that the London authorities pledged to counter future disruption of the underground system.[citation needed] Since 2006, there have been several flash mobs in the London Underground, including subsequent silent discos comparable in size.[8]
[edit] Worldwide Pillow Fight Day
Worldwide Pillow Fight Day (or International Pillow Fight Day) was a pillow fight flash mob that took place on March 22, 2008. Over 25 cities around the globe participated in the first "international flash mob", which was the world's largest flash mob to date.[5] According to The Wall Street Journal, more than 5,000 participated in New York City, overtaking London's 2006 Silent Disco gathering as the largest recorded flash mob.[4] Word spread via social networking sites, including Facebook, Myspace, private blogs, public forums, personal websites, as well as by word of mouth, text messaging, and email. Participating cities included Atlanta, Beirut, Boston, Budapest, Chicago, Copenhagen, Dublin, Houston, Huntsville, London, Los Angeles, Melbourne, New York City, Paris, Pécs, Shanghai, Stockholm, Sydney, Székesfehérvár, Szombathely, Vancouver, Washington, D.C., and Zurich.[15][33]


News article on Flash mob in Huddersfield B&Q:
http://www.examiner.co.uk/news/local-west-yorkshire-news/2011/03/07/huddersfield-b-q-customers-surprised-by-staff-flash-mob-86081-28288638/