'Imaginative Colours' Tool / / Fedrigoni

From todays crit it is clear that me and Kirsty need a clearer understanding of Fedrigoni's 'Imaginative Colours' tool.  Our proposed idea of a collaborative event lacked promoting the stock that this whole brief is based around.  A concept is important, however, we need to include the functionality of the product within the event somehow.

This was obvious once said.  It just needed to be said.  We got carried away with the concept of thinking big, and forgot about the fundamental aim of selling the product.

COLOUR / / Texture

Artist Perry Burge places ink and paint in water, and while the liquids are moving the photos are taken. “I use natural processes to produce images which reflect natural phenomena. When working with ink in water, heat, evaporation, chemical reaction, turbulence etc. are used to build up my images. The resulting pictures therefore reflect natural processes which we see around us.”
Source


I could look at these all day long.

INK / / Texture

Looking further into alternative ways of utilising ink.  
Using it creatively to inspire.
Probably a good idea to start looking into the science behind ink- pushing the limits of the relationship between ink and paper to create something actually a little interesting.  Maybe.

'Music worked with screen print­ers ASForPrint and mar­bling artist Jemma Lewis to cre­ate a series of beau­ti­ful prints to pro­mote the inau­gural Leeds Print Festival.'

Source

And then I found this:

Marble experimentation from the early 19th century, created by various artists.

Visual Direction / / Texture

PURE PIGMENT.

Texture / / colour


Underwater digital photographs by Mark Mawson:

Colour Inspiration / / PANTONEVIEW

My first reaction when we chose the brief was to go to the library and look for anything to do with colour that had nothing to do with graphic design.


I then realised that I needed more research than fine art books on contemporary art practices involving colour.  I looked into the design aspect more thoroughly.  An important part of the process is to be able to work with colour.  You need to know all you can before you begin working with 'imaginative colours'.  'Learn all the rules so that they can be broken'.

GFSmith / / Competition analysis

GFSmith are a clear competitor when it comes to paper supply.  It would seem that GFSmith are more successful in the design aspect of their work, in that their promotional pieces have been advertised on the front cover of EYE magazine.

SEA's work on the GF Smith Digital Print Test Promo is featured in and on the cover of the Summer 2011 edition of Eye Magazine.

Note the colour and texture.  One of the aspects Fedrigoni are asking to be incorporated into the design. 

Perhaps Federigoni want something a little more design directed in this manner.  It is a question that, to be answered, needs further investigation

FEDRIGONI / / Visual direction

Some visuals to refer to and inspire when designing for the Fedrigoni brief.  Interesting shapes / / lines / / textures created here.  Sourced directly from the site.  

YCN / / FEDRIGONI

General information / / Background :


'The Fedrigoni family has a tradition in the paper world since 1717, when the San Colombano paper mill was set up close to the hermitage of the same name in Vallarsa-Rovereto.
The paper mill was sold in 1814 to the Jacob family following the Napoleonic wars.

Giuseppe Antonio Fedrigoni, after a long period dedicated to commerce in paper, began paper production in 1888 in the Verona Paper mill,that was subsequently expanded by his son, Antonio.
From 1931, Gianfranco Fedrigoni, assisted by brothers Renzo and Arrigo, gave new impulse to the development of the company.'


The Varone paper mill was taken over in 1938 and the Verona Mill - completely destroyed during the Second World War - was rebuilt in 1945.
The Adamas Paper Mill was set up in South Africa in 1948 (later sold to Sappi in 1964); the Arco Mill was founded in 1963.
The three mills (Verona, Varone and Arco) were merged in 1979 to form Cartiere Fedrigoni & C. S.p.A. Since then, Group development has continued with special emphasis on the "converting" sector, with the creation of Arconvert in 1989 and the take-over of Manter SA (Manipulados del Ter SA) in 1993, on European distribution through the dedicated companies distribution companies in Germany (1987), Spain (1989), France and Great Britain (1993). As from the 1st January 2000: the Fedrigoni Group was re-organised, with the transfer of production and commercial operations to the new Fedrigoni Cartiere S.p.A. and buildings operations to Acquaviva S.r.l., while Cartiere Fedrigoni & C. S.p.A. itself became the Group Holding Company.

At the end of 2001, the Fedrigoni Group was awarded the tender issued by "Istituto Poligrafico e Zecca dello Stato" for the acquisition of "Cartiere Miliani e Fabriano" (heirs to the century-old tradition of Italian paper-making) and its subsidiaries (Cartamano S.r.l., Miliani Immobiliare S.r.l. and S.I.C.M.A. S.r.l.).

As from April 2004, thank to an agreement with "Mantegazza Antonio Arti Grafiche Srl" Fedrigoni Group creates Fabriano Securities which will be active in the area of securities systems with the production of a complete range of products technologically advanced such as holograms security-threads, plastic cards, security prints.
Source


Visual tone with regards to colour: 

Leanne Eisen / / Crayzee images

DVD Packaging / / Possibilities