From todays crit it is clear that me and Kirsty need a clearer understanding of Fedrigoni's 'Imaginative Colours' tool. Our proposed idea of a collaborative event lacked promoting the stock that this whole brief is based around. A concept is important, however, we need to include the functionality of the product within the event somehow.
This was obvious once said. It just needed to be said. We got carried away with the concept of thinking big, and forgot about the fundamental aim of selling the product.
No comments:
Post a Comment