GFSmith are a clear competitor when it comes to paper supply. It would seem that GFSmith are more successful in the design aspect of their work, in that their promotional pieces have been advertised on the front cover of EYE magazine.
SEA's work on the GF Smith Digital Print Test Promo is featured in and on the cover of the Summer 2011 edition of Eye Magazine.
Note the colour and texture. One of the aspects Fedrigoni are asking to be incorporated into the design.
Perhaps Federigoni want something a little more design directed in this manner. It is a question that, to be answered, needs further investigation
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