Saturday 20 October 2012

Hip - Hop. The weighting of visual culture

This is a good book.




One aspect I found particularly revealing was 
the chapter on 'Beat Biters', style takers.

"Hip Hop isn't alone in borrowing from other musical genres and popular culture, but it does do it exceptionally well.  No rap album is complete without a bunch of references to breakfast cereal, TV, fashionable drinks, music, cars, and couture designers, because it's a music that was born in the real world, and it continues to exist there, feeding off it constantly.  The introduction of sampling to Hip Hop in the 1980s took the plunder to a step further, as producers dug in their parents' record crates for soul, funk and blues songs to rework.  It was inevitable that copying style and cover artwork would follow."

Sometimes a political stance, sometimes a satirical one.
The reason it can be respected is because, much like 
the design process, there is always a reason behind
everything done.  Which makes it a worthy cause to 
adopt this approach.  
                                                - or at least experiment with it.



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