Wednesday 20 April 2011

Where is Graphic Design found?

Where is it meant to be seen?  In what situation or at what scale?  How is the audience supposed to receive it and are they meant to interact with it?

Print:
Unfortunately I found all of these prints on foreign sites.  However, I think that these three designs are all successful in their use of colour.  They have been printed in a relatively small format so therefore I would presume are designed to be picked up and interacted with.
This first design below is successful in my opinion because of its simplicity, layout and interesting contrast in texture.  The use of foil blocking draws you in and makes you want to pick it up.
All three have a strong use of shapes, directing the eye, highlighting areas.










Brilliant touch.  Anything with a hand-crafted aspect to it.  Even if it is a small aspect.  Instantly adds a certain quality to a piece if design (if it looks good).  This is because nowadays it is so so easy to go on Illustrator or Photoshop and create something.  -by incorporating some kind of physical technique your putting more (physical) effort into it.  People like this.  It appears to have been taken care of, and you want to take care of it.

Graphic sculptures:
Jen Stark:
-Paper crafting at its best.


It works because it breeds happiness.  First of all you see the colours and the complex shapes- it looks very nice indeed.  But then you find out that it is all done by hand, and your mind is blown.  These pieces are designed to be exhibited- so therefore not to be touched just looked at.  The audience are supposed to be entertained, excited, impressed.  And they are.  Everyone i've spoken to has all of Starks' work- and why wouldn't you? Your bombarded with bright colours and shapes.  I think it's the innocent feel of all her work that the viewer connects to.  It makes you feel like a kid again- cutting out coloured card and sticking it together- yet it holds much more skill and imagination.
- trippy.

Type:
Title sequences to films often have really interesting ways of depicting names.
Here's one of my favourite:
 




 
 


 

Throughout this whole film type is a general theme.  Below is an interview with the designer of the title sequence Ben Conrad:
ATS: Did the ‘rules’ stem from the title graphics or vice versa? Or were both always planned that way?
BC: The rules and title sequence evolved separately, but in the end came to a more understated simple approach. The goal was to integrate the type into the film and propel the narrative without becoming heavy-handed. The film is essentially a comedy, and we felt that punctuating the humor with a simple typographic approach was the way to go.
ATS: And what about the placement and interaction of the typographic elements? What were the various stages that went into producing those shots?
BC: The interactive animation of the type first started with the rules and eventually made their way into the main title sequence. We wanted to seamlessly integrate the type into the scene, making the type become another character. We were inspired by the tension between beauty and horror that the slow motion footage created. The goal for the type was to respond to that horrific grace, to react to the movement.
Soucred from: http://www.artofthetitle.com/2010/04/05/zombieland/ 

This type has been designed for a title sequence.  The main aim is for the type to interact with its surroundings- to move when something crashes into it.  The reason this title sequence is so successful is because of many things.  I think that the addition of the track can add a lot of emotion to something, and in this case it is.  However, the things moving the type is what makes is humorous- the context in which it is placed- the gritty horror juxtaposed with light contrasts such as a three legged father son race just increases the humor behind it. 

Another one:
The Hangover by Todd Phillips






  
 Unfortunately I couldn't get anything other than German video footage of this one so it's stills.  Though, the reason I think this works so well is because of its cinematography.  Even as stills the composition and colours of these images look as if they could be a static poster.  Even taken out of context this design works well.  My favourite still would be the top- i love bold, block, harsh typography against a natural setting.  

Typography:

sourced from designspiration.net: 

I found this interesting again because of its' natural look against block type.  Its something i've seen plenty before but it's nice nontheless.  
The type works well and has a sort of rustic feel.  It reminds me of an album cover.  The layout of the text against the square format means it would work well in a C.D context.

Branding:
"       "
  I think I like branding.  Unfortunately the background for this is unknown, however I think it is a solid image that is memorable and that's how it should be.





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