Who is Graphic Design for?

Who is the potential audience or audiences?  Who is meant to 'get it' and who isn't?

Product:

Sagmeister:

A Graphic Design book for Graphic Designers by a Graphic Designer.  Everything about this book is innovative.  It's a pleasure to own because of its preciousness.  Little designs such as the silver edge and quality stock make you feel like you own something important.  Also, it's fun to own- there are so many hidden bits where once you've found one you're constantly looking for more- it is engaging.  On top of all that, the content is brilliant.

Poster:

Designer Unknown:

Colours and layout are what attracted me to this design.  It is simple, yet the colours are vivid in small bursts and the layout isn't overcrowded.  This poster would be easy enough for many to enjoy and all to read.  The message is clear and concise.

Sagmeister:

Promotion:

Again.  Innovative.  Engaging.  Striking. 

Poster:
Richard Sarson:

Every now and again I get a moment to collaborate with the uber-talented Astrid Stavro. Above is a print we have created in response to the disaster in Japan


Type:
Sourced from designspiration: 
 

 Another one i'd say for the graphic designers.  The layout of the type here creates more of an image full of shapes than words.  There is a lot of impact here which attracts attention.

Branding:

 

'Logo and branding for a Scottish landscape photographer. The logo features three mountains depicting Scotland famous highlands. A pattern of mountains was also made for other materials.'

Again.  This is something I have seen before.  However, I like the fact that there is meaning behind it.  I think this will appeal to the photographers clients because of its simplicity.  The complex pattern definitely attracts attention and is a correct choice against the simple logo.

Typography:
Again designed by Euan MacKenzie:

 Gig poster.  I love the type at the top of the poster- it will attract attention and is good design in my opinion.  It's simple, yet complex at the same time.