Change of Audience / / Relevance of tone.
I think that for such a specific subject of rocks, BBC2 is too broad a channel to house it. A channel such as Discovery Science would be more likely to show a programme with such direct content. Thus, the move from BBC2 to Discovery Science makes a lot of sense.
I now need to look into the existing idents of Discovery Science to see if the tone I am trying to achieve would work on such a channel.
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