Branding.

With a focus on clothing branding:

A collection of clothing brands that I feel would be in the same area as my company.  This is the audience I am designing for.

Drop City.

In the early 1960’s a man by the name of Buckminster Fuller (1895-1983) was known for designing geodesic domes, which used minimal resources while creating a maximum interior space. He was an inventor, poet, philosopher, mathematician, architect and engineer. Fuller urged people to think globally and act conscientiously to better mankind through a “design revolution”. His legacy has inspired artists, engineers and thinkers around the world.

In 1965 an artist commune in Colorado known as Drop City was created using many of Buckminster Fuller’s architectural and philosophical ideals. Drop City was to function in a “synergetic” interaction between peers to create experimental artistic innovation.

COMUNE has launched its’ own “Drop City” gallery. Housed in a structure of recycled steel shipping containers, the space is inspired by the original drop city artist commune in the early 60’s, and brainchild of COMUNE Art Director, Corey Smith.

Drop City was introduced to attract like–minded creative people to the COMUNE artist community and collaboarte on special projects through COMUNE’s clothing brand. With participating artists including Andrew Kuykendall, Krystal South, Noah and Nathan Rice, Ray Gordon, Noel Sinclair Boyt, Wyatt Hull, Devendra Banhart, Mario Wagner, Alana Paterson, Beth Hoeckel, Bryan Schnelle, and Amber and Ashlie Chavez over time Drop City will continue to evolve its’ community, creative platform and influence.

Negative space.

I personally dislike this logo.  The bear in the counter of the 'p' looks untidy and confusing from a distance.  However, when it is on its own it takes it is taken away from type and works well purely as an image.

Think about stock applications.  Especially for clothing branding, has to be suitable for other materials.

The logo which has defined the brand started in the early 1980s after Shawn Stussy began scrawling his surname on his handcrafted surfboards with a broad tipped marker.^[2] He began using the logo on T-shirts, shorts and caps that he sold out of his car around Laguna Beach, California.^[3][4]

In 1984, Stussy and his friend, Frank Sinatra Jr.(not the singer), partnered to sell the apparel. The company expanded to Europe by 1988 and later opened a boutique store in SoHo, New York. The brand continued to open successful locations throughout the 1990s.^[2] It was reported that revenues reached $17 million in 1991^[4] and $20 million in 1992.^[5] By 1992, the brand was sold throughout the United states at specialty boutiques and department stores alongside other high-priced "California lifestyle" clothing. Outside of the country, the brand was found in specialty shops alongside clothing from high-end international designers.^[6]

In 1996, Stussy resigned as president of the company and Sinatra bought his share of the company holdings.^[2] According to the company's website, the brand is available in company branded stores and other retailers in Europe, Asia, the United States, Canada and Australia.  Source.

Important to think about not only the logo but things that come along with the identity and branding of a company, i.e, labels and bags- packaging.

Miller & Green.

Nice touch for a simple back.  Heightens the feeling of luxury whilst injecting another colour into the packaging.