Production for Print, Colour for Print. Monochrome and Tints.

Monochrome and Tins within Print.

Branding and Identity:

  

Asperger East Anglia

Asperger East Anglia is dedicated to providing advice and assistance to sufferers of Asperger syndrome across the region. When the time came to overhaul their existing brand, The Click were drafted in to create a striking new visual identity, printed literature, and poster campaign for the charity.

Asperger East Anglia is an important lifeline to many sufferers of Asperger syndrome located in the region. The support provided by the charity is gratefully received, as are their efforts to promote greater public knowledge of this often misunderstood condition. In order for Asperger East Anglia to sustain the personal and comprehensive assistance currently on offer across the county, it is important further resources are secured, be it through government grants, public fundraising or private charitable donations. It was decided a bold brand identity would greatly benefit Asperger East Anglia, both in distinguishing the charity among the host of other organisations vying for support, and making this important resource for sufferers of Asperger syndrome easier to recognise.

The brand

When it came to designing a new brand for Asperger East Anglia, we wanted to create something that was wholly appropriate for both the charity and their clients. One symptom of Asperger syndrome is an acutely literal use and understanding of language. It can make navigating the subtle intricacies of day-to-day communication, something many take for granted, substantially more difficult. The new brand is designed to visually represent this straightforward and honest nature, found both at the heart of charity communication and the condition itself.

We created a versatile typographic logo by re-appropriating the letter ‘A’, initial of Asperger, and using it to lead a range of titles attached to each of the products. A bold monochrome colour scheme presents the brand ‘in black and white’, a further reference to the sincere communication that is so central to Asperger East Anglia.

The Print

Each element of the full suite of communications features bold typography and adheres to the black and white colour scheme. The bold simplicity of the design coupled with the acutely literal title — A Note, A Letter, A Leaflet — constitutes an engaging visual identity that is in keeping with the cause of the charity and it’s clients. Monochrome also serves to reduce the revenue required for printing stationery, ensuring that a larger percentage of the money available to the charity goes to those who need it most.

Fruita Blanch has developed a versatile set of multi-sized labels to fit every jar. These labels have been designed to reveal as much of the jar product as possible as well as to emphasize its artisanal nature.

Here is a good example of how stock can change the tine of a monochrome design.  It doesn't just have to be black and white, something to remember.  Aside from stock I think this is a lovely idea which works well with the new outlook on 'own grown', 'natural', 'organic' sourced food in todays culture, and is something that I think the audience would respond well to.

Packaging and Promotion:

Mash Creative - SOTO Collection.  Also works with branding and identity.
With consumerism at an all time high and brand image playing an ever more
important role in consumers buying choices, we felt an overwhelming desire
to challenge what has become ‘The Norm’.
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At Mash Creative we believe there is a niche in the market for a collection of
products which turns conventional branding on its head. S/O/T/O (State of
the Obvious) is a range of merchandise and apparel which does just that.
As the name may suggest, the collection consists of branded items which
State the Obvious’. S/O/T/O uses the products description to create a unique
brand identity.
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The collection currently consists of Tote Bags, Notebooks, Mugs, T-Shirts and
Posters. Each product is supplied with custom branded packaging (selected
resellers) which utilises the S/O/T/O theme - ‘This is my Mug Box’, ‘This is my
Degradable Polythene Postal Bag’ for example.
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The S/O/T/O collection is designed to have a playful, modern and bold brand
image which is flexible enough to be adapted across a wide variety of items.
The collection will continue to grow with many other products already in
the pipeline.

International Year of Chemistry, Simon C Page.

This poster uses tints to its advantage.  By using tints, the repeat pattern has gained depth and adds perspective to the poster, drawing the viewer in.  If it was just flat black and white, the pattern would still look interesting but wouldn't hold your gaze as it does.  I should think about this when designing something that needs to be really looked at, for example a poster in a bus shelter, where people may be waiting for long periods of time.

Information and Wayfinding:

Street names.

Street names are designed in black and white for simplicity and readability.  These colours stand out, from eachother as well as standing out from a natural environment.  

  

 Britistics

• Newspaper Supplement – Infographics, Editorial, Design
• The newspaper supplement presents British statistics collected from reputable sources such as Office for National Statistics and OnePoll. Visualising this data adds perspective and gives readers a bigger picture about British society. 

  
  

  Britistics uses a combination of symbols either: designed by me, adapted by me, public domain or designed by The Noun Project. Those attributed to the Noun Project: house, dog, sick man, family genetics, stop watch, monitor, television, laptop, CD, ipod, game controller, trolley, news, clapperboard and key.

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 This is a strange one for me.  I think this design could have benefited from some use of colour.  However, given the context it was printed in, i.e.Newspaper supplement, it makes sense as this is more economical.  There is a good use of tones within the magazine that separate information- good to remember that not all tints have to look like a gradient, they can be block.

Publishing and Editorial:

Another one on stock choice:

Clifford Chadwick Clifford.

Here, monochrome tints are used over different coloured stock.  Depending on the stock this could be an economical choice of a design choice.  I think that looking on the quality of the design of the book as a whole it appears to be  purposeful design choice.  I should think about this aspect of monochrome design when it comes to economical printing.