10 November 2011 | By Anna Sanina
Russia
has begun the rebranding of its police, which is to become a completely
innovative Russian Police brand. The new brand targets both
law-enforcement authorities and community using a clear and simple
language of visual communications.
Photo: New Russian Police visual identity, from newpolice.ru
The
new brand image of the state structure doesn’t distance from people as
the modern policeman has to be an example in all spheres of life
including his outlook, high cultural level and behavior.
The
militia was renamed to police earlier this year. In February a research
was made that showed that people in Russia have a negative attention to
the reform and that the police need a total rebranding in both
ideological and communicational spheres.
The key symbol of changes
in the Police brand is its new bright tricolor ornament that appears on
police vehicles and uniform. The ornament is easily transportable to
any carriers remaining recognisable. The Cyrillic word Police uses an
original font and chevron, a V-shaped military symbol.
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