Embossed for certain. However, unsure whether they have printed black with a spot varnish or just glossy black foil.
Wall vinyl. Simple and bold in this monochrome environment (not just the photograph).
More on wall vinyls
Another Example for Dry London.
This has given me an idea to incorporate some form of vinyl visual within the store of my company. However, this time, using colour- and lots of it. Will be an interesting contrast between my block black and white logo.
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